My angel of observation is from behind the mountains
Sonya Avagyan is a designer based in Armenia whose work aims to bring awareness to traditional Armenian textile techniques and crafts. Her designs have evolved from simple t-shirts to a name in fashion through her meticulous focus on detail.
The Sonya Avagyan brand is a social enterprise that contributes to the development of the textile industry in Armenia. We are dedicated to exploring contemporary applications of Armenian cultural heritage. Our products are manufactured by hand in different regions of Armenia as well as in Artsakh.
From 2020 the main focus was on jewelry, experimenting with mesmerizing stones of the Armenian highlands' traditional jewelry pieces, pearls, and fossils. A few collections were also presented at Dubai Expo as part of the Heritage.
In 2023 after 2 years pause, the brand is back in the market with a clothing collection created in 4 regions and duplicated in virtual NFTs that can be found in Metaverse.