Avagyan is a forward-thinking phygital fashion brand that places creativity and philosophy at the heart of its design process. We recently took a bold step by moving our fashion show into the metaverse, allowing us to explore infinite creative possibilities and reach a global audience. Our metaverse designs enable us to create unique and imaginative spaces that transcend physical limitations and extend the Avagyan community.
In addition to our focus on creativity, we are committed to sustainability and circular fashion. We source only the finest natural, biodegradable, or recycled materials and collaborate with artisans in small communities across four regions of Armenia to create our collection. Our production cycle is based on pre-orders, and we offer lifetime repair services to ensure the longevity of our products. We also offer virtual versions of our pieces for customers to wear in the metaverse, promoting circular fashion and reducing waste. At Avagyan, we believe that fashion should be a celebration of imagination and innovation. By embracing emerging technologies and sustainable practices, we strive to push the boundaries of creativity and set a new standard for the fashion industry.