MISSION
Our main goal is to present a culture of dressing of today's humans, how we see fashion developing today and in the future providing ultimate quality and design.
Avagyan is a hybrid phigital clothing brand. We strongly believe that in the future people will choose simple garments in physical life and their vision of style will apply in virtual space.
Our brand is driven by the belief that fashion should be innovative and sustainable and that creativity and tradition can work together to create something truly special.
With the rise of new technologies and the development of the metaverse, we see an opportunity to explore new frontiers in fashion. By actively developing our visuals and ideas in virtual space, we can unleash our imagination and create things that are impossible in physical space.
However, we don't see technology as the only way forward. We also believe in the importance of preserving traditional techniques and craftsmanship. That's why we have been researching hand-manufacturing and fabric-decorating techniques that have been passed down from generation to generation. We have spent over 3 years mastering these techniques with women in small villages to bring artisanal crafts to high fashion.
We chose the best crafts that meet today's needs and created a chain of cycled production from scratch so that we can have control over every step of making, from threads to fabric. This ensures that our pieces are not only visually stunning but also of the highest quality.
We take pride in our commitment to ethical and sustainable fashion. We plan to take only preorders and little production based on our estimation, so as to avoid overproduction and waste. By succeeding in our business model, we will support groups of women by providing them with permanent jobs and decentralized production.
VISION
We believe that today we shape the clothing of tomorrow's world, thus we offer only the best materials, and a sustainable business model - to make the world a better place!
Inspired by our vision of achieving the feel of comfort, we combine technology, and innovativeness, to create our garments.
With every collection, we develop our ideology with a new step and deliver to a fashion-lover community that values the idea, over a label.
We always focus on what our customers need and want both in terms of design and quality. This is how we create a stronger bond and long-term customer satisfaction.
OUR COMMUNITY
Our audience consists of fashion enthusiasts who prioritize quality, durability, and sustainability in their clothing choices. They value traditional craftsmanship and cultural heritage and are interested in innovative approaches to fashion design. Our audience is also interested in exploring virtual spaces and self-expression through fashion in both physical and virtual realms. They appreciate understated and minimalistic aesthetics and prefer a humble approach to fashion. Our audience is interested in personalized experiences and reducing their impact on the environment through ethical consumption