

The business model we have created, is to support local women create our pieces is built around a sustainable chain crossing several regions of Armenia

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Women creating artisanal garments all around Armenia for Avagyan

SHOONIG SPECIALS

MISION
Our main goal is to present a culture of dressing of today's humans, how we see fashion developing today and in the future providing ultimate quality and design.
Avagyan is a hybrid phigital clothing brand. We strongly believe that in the future people will choose simple garments in physical life and their vision of style will apply in virtual space.
Inspired by our vision of achieving the feel of comfort, we combine technology, and innovativeness, to create our garments.
With every collection, we develop our ideology with a new step and deliver to a fashion-lover community that values the idea, over a label.
Creating conceptual clothing that takes storytelling to a next level, going hand in hand with comfort and quality is what we mean to echo with the name "Avagyan".
All the pieces are an exceptional experience for a human to wear.
In order to support women in Armenia, we created a business model that contributes to the development of the textile industry in Armenia. Our products are manufactured by hand in different regions of Armenia as well as in Artsakh and this is where the luxury experience comes to life.
We are moving with technologies and adding new possibilities to express our vision and concept, developing some of our pieces in web3.

VISION
We believe that today we shape the clothing of tomorrow's world, thus we offer only the best materials, and a sustainable business model - to make the world a better place!
Inspired by our vision of achieving the feel of comfort, we combine technology, and innovativeness, to create our garments.
With every collection, we develop our ideology with a new step and deliver to a fashion-lover community that values the idea, over a label.
We always focus on what our customers need and want both in terms of design and quality. This is how we create stronger bond and long-term customer satisfaction.